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Product placement in selected korean dramas
Mrázková, Thuy Anh ; Rosenfeldová, Jana (advisor) ; Hejlová, Denisa (referee)
This thesis is devoted to product placement in selected South Korean television series. The first part provides a description of product placement as a marketing tool, its brief history as well as some of its used forms. Korean broadcasting laws and regulations are also mentioned for better understanding of the current broadcasting situation in South Korea. The second part of the thesis introduces the wave of South Korean culture also known as hallyu. Korean dramas have a major part in the spread of Korean popular culture, therefore a part of this thesis is devoted to characteristics of k-dramas and factors that differentiate Korean series from wesetrn programmes. The practical part of this work presents a quantitative analysis of product placement in three k-dramas (The King: Eternal Monarch, Mr. Sunshine, Tomorrow) broadcasted by different TV channels. The aim of the thesis is measuring the amount as well as identifying how product placement is used in korean dramas of various genres (romantic, historical, action). The results show that romantic k-dramas use the most product placements. Active visual representation is the most frequentlky used form of product placement in k- dramas.
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Intertextuality of celebrity politician exemplified by Volodymyr Zelenskyy and his role in TV series Servant of the People
Bessarab, Mariia ; Reifová, Irena (advisor) ; Kárníková, Lydie (referee)
This bachelor thesis explores the connection between the image of the president in the Ukrainian TV series Servant of the People and the real presidential candidate Volodymyr Zelenskyy, because it was him who played the role of the president in the aforementioned TV show. The aim is to find out whether the film character Vasyl Goloborodko had the potential to contribute to Zelenskyy's election campaign and to what extent the examined figures coincide and differ. The theoretical part of the thesis describes the phenomenon of the television series, the Servant of the People series itself, specifically the plot, cast, audience response and criticism of the series in relation to Zelenskyy's candidacy in the elections, and also introduces the connection between celebrities and politics, explaining the concept of celebrity politician and its academic categorization. The research part examines the figure of Vasyl Goloborodko in selected episodes of the series and Volodymyr Zelenskyy in the video content of his election campaign through qualitative content analysis. The results of the subsequent comparison show that the examined characters are largely the same, but not exactly identical. Nevertheless, given the number of similarities, it can be concluded that the serial president may have contributed to...
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To Be Continued: Fictional Worlds of TV Series
MAREŠOVÁ, Jana
This thesis entitled "To Be Continued: Fictional Worlds of TV Series" is focused on television series from the perspective of narratology and the theory of fictional worlds. The thesis deals with the concept of the series and its components, with which its creators work. An important part of the thesis is the concept of the fictional world and its construction. The connection of individual episodes of the series differs. It depends on the type of seriality that is used for the series. The text works with many television series of the past and present, with which the individual types of seriality are defined. Like any narrative, the serial consists of individual narrative components, such as a story, individual events, a narrator or characters. What is the difference in series as opposed to the film is shown in examples of various specific fiction series. TV series work with the story to continue in various forms. The thesis deals with series of various genres, lengths and origins. We will also read how the events of the series can be influenced by the viewer himself. This thesis also reflects the changes in seriality today's online world. It mentions the various advantages and disadvantages that we may encounter in today's Internet.
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The image of a socialist citizen in the normalization series of Czechoslovak television
Müllerová, Anne-Marie ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
This diploma thesis tackles selected series of Czechoslovak Television from the normalization era. Series are examined on the basis of predefined categories. In this work, the author focuses on the everyday life of the main characters. We can classify the categories into two types - the personal and professional lives of the main characters are mainly examined. During the period of normalization, television viewers were exposed to everyday propaganda, which also became part of television production. In drama gendre, the protagonists of the series were to present patterns of behavior for the average socialist citizen. For this research were selected following series from normalization era: Muž na radnici (1976), Žena za pultem (1977), Nemocnice na kraji města (1978 and 1981) and Iženýrská odysea (1979). The author first introduces the reader to the historical context that is important for this topic. The analytical part of the work deals with the description and analysis of individual series and is answering to research questions. The reality of series is presented and than confronted with the reality of normalization era. Based on the analysis, it was confirmed that the main characters of the series represented certain patterns for the audience. E.g. The main hero of Muž na radnici, František...
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The depiction of Czechoslovakia in the years 1989 - 1990 through the eyes of viewers in the television series Vyprávěj
Vitoušová, Natálie ; Kárníková, Lydie (advisor) ; Reifová, Irena (referee)
The bachelor thesis entitled "The depiction of Czechoslovakia in the years 1989 - 1990 through the eyes of viewers in the television series Vyprávěj" deals with the question of how the perception of the portrayal of a particular stage of contemporary history (the November Revolution of 1989 and the social events of the early 1990s) in the series differs between two different groups of viewers, the memorials and the non-memorials. The thesis consists of pilot research conducted with two respondents, each representing one of the two audience groups. Their experience of watching and perceiving the series is explored through a semi-structured interview method with predetermined thematic headings. On a theoretical level, the thesis explores how the format of the series: the memory medium, utilizes concepts of nostalgia along with cultural and communicative memory, while considering account the specificities of post-television audiences. Furthermore it describes the relation between memory and history, as well as presenting the specific importance of the period 1989-1990 in modern Czechoslovak and Czech history. The thesis contributes to the understanding of how cultural memory is shaped in the series Vyprávěj, and its further aim is to develop interview scenarios for more extensive research with more...
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Czech translation of dialects in feature films and TV series
Nováčková, Michala ; Jettmarová, Zuzana (advisor) ; Josek, Jiří (referee)
The thesis studies Czech dubbing of Misfits and Futurama TV series with special attention to the method of translation of regional varieties of English. The first part summarizes the latest theoretical approach to translation of marginal varieties in dubbing and literature. This overview is followed by an analysis of language varieties used in the original series and their dubbed versions in order to define their role and function. The second part of the thesis examines decision-making processes employed in the process of translation of the regional varieties and presents the results of a survey of spectators' opinion on the translation method employed. Based on the survey results we compared spectators' evaluation of the original series with their evaluation of the dubbed versions, as well as markings of characters using regional varieties with markings of those using standard language. Last but not least, markings of the dubbed versions in the regions where the variety in question is spoken were compared with markings of these versions in the rest of the Czech Republic. The aim of the comparisons was to get an overview of recipients' opinions on the method of translation applied.
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Critical discursive analysis television series Okres na severu
Szabó, Daniel ; Dominik, Šimon (advisor) ; Bednařík, Petr (referee)
This work is dedicated to exploring television series Okres na severu written by Jaroslav Dietl and directed by Evžen Sokolovský. The series was filmed in 1980 in the Czechoslovak television and falls into the normalization period (1968-1989) in Czechoslovakia. The aim of this study was to conduct a critical discourse analysis (CDA) of series Okres na severu, with special emphasis on the political power of Communism (Marxist-Leninist ideology) and its use of propaganda through the mass media (television). The text analyzed the discourse of the concept of a propaganda series and tried to answer the question of to what extent and whether the strip Okres na severu is a part of the propaganda. The main concept of this text was a discourse that we can define as a set of codes and rules used in producing the meanings related to any topic. Fairclough concept of critical discourse was chosen for its clear division of the so-called three-dimensional discourse (the text, discursive practice and social practice), which focuses on the interconnection of all three relationships (communication events) and the rules of discourse to explore the relationship to society and social conditions. We address the exploration of the concept of normalization, which is used for the second half (1968-1989) of the existence of the...
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Gender Stereotypes in Contemporary British Historical Period Drama Series. Comparative Analysis of Downton Abbey and Mr Selfridge.
Hrnčířová, Denisa ; Matějka, Ondřej (advisor) ; Tomalová, Eliška (referee)
The diploma thesis named Gender Stereotypes in Contemporary British Period Drama. The Comparative Analysis of Downton Abbey and Mr Selfridge compares the marks of gender stereotypes and conservative principles in British period drama series. The analysis of their clash with progress in society and technology during the first two decades of the 20th century is performed on the method of qualitative content analysis of two examples of popular contemporary British costume drama Downton Abbey and Mr Selfridge. The theoretical framework of the thesis is based on the concept regarding history in film. The main category of research is the work with female characters and their social roles in Edwardian Britain which is characterized by unprecedented social change. The objective of the thesis is to analyze the way a female character reflects stereotypes and conservative principles that are usually believed to be characteristic features of period drama series. Additional objective is to examine how the 21st century society is mirrored in manipulation with stereotypes and social values in the series. The content analysis is based on the three criteria most interconnected wih position and social change of women of that era. These refer to property and proprietorship, sexuality, and emancipation of women in...
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Imagery of Czech border in modern cinematography and in television
Šolcová, Tereza ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
This master's thesis named Imagery of Czech Border in Modern Cinematography and in Television focuses on the issue of the representation of the Czech border region in Czech cinematography after 1990. The Czech border region is still an interesting area for its historical development, attracting the attention of many historians and artists. The thesis seeks to answer the question of how Czech cinematography works with historically and geographically given realities. The first part of the thesis deals with the issue of the historical development of the Czech border region and introduces the reader to the key events that formed the border in the past. It then explains how these historical events resulted in the present form of the Czech border region. The second part of the thesis focuses on the exploration of five different films made after 1990. Selected Czech films are Až do Města Aš (Made in Ash), Mistři (Champions), Habermannův mlýn (Habermann's Mill), the analysed series are Pustina (Wasteland) and Přísahám a slibuji (Spondeo ac polliceor). Movies are analysed through selected means of expression, such as location and environment, acting and characters, camera, shot and cut, lighting and sound component. The aim of the thesis is to confirm or rebut the hypothesis that the Czech borderland will...
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Reflection of domestic situation in the USA before 9/11 in the tv series the Simpsons
Chmelíček, Jan ; Kruml, Milan (advisor) ; Hanzal, Jaromír (referee)
This work is showing that the adventures of animated family from Springfield, which are fullfilling TV programs all around the world since 1989, are not only an entertaining series for kids and adults, but that it also contains an important amount of social, political and religious issues, which, given to its popularity, could have influenced the development of its viewers' thoughts. This thesis is supported by showing the presence of a wide range of connections between the content of different episodes and their social context.
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